Lynn Girotto. (Qualtrics Photo)

Experience management technology Qualtrics hired longtime Seattle marketing leader Lynn Girotto as its new chief marketing officer.

Girotto was previously chief marketing officer at video software company Vimeo and San Francisco-based customer data tracking startup Heap. She also held marketing roles at Amperity, Tableau, Getty Images, Starbucks and Microsoft.

Qualtrics, based in Provo, Utah, and Seattle, offers technology that helps companies gather data and improve the experiences and interactions that customers, employees, and others have with their products and services.

Girotto is relocating from Seattle to Utah as part of her new role with Qualtrics.

“Qualtrics is at an incredible inflection point as a brand, as the advent of robust AI solutions makes it possible for companies to understand every employee, prospect and customer and deliver consistent, incredible experiences for them,” Girotto said in a statement.

Qualtrics recently hired longtime Microsoft exec Gurdeep Singh Pall as its first president of artificial intelligence strategy. The company has around 900 employees based in Seattle.

Other key personnel changes across the Pacific Northwest:

— Teamable CEO Matthew Raymond will join Humanly as vice president of product following Humanly’s acquisition of Teamable. Raymond, based in Atlanta, was previously head of product at Teamable and also spent two years at Mailchimp.

— Former Starbucks senior engineering manager Ron Miller joined Arc’teryx Equipment as director of engineering.

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