Retrocasual employees, from left: Chief Architect Andrey Konin, CEO Zeeshan Zia, and CTO Quoc-Huy Tran.

Retrocasual, a Seattle-area software startup using AI technology to help manufacturers and their employees, announced a $5.3 million investment round.

Founded in 2019, the Redmond, Wash.-based startup provides real-time instructions and feedback to front-line manufacturing employees on the factory floor. The software, which works with cameras and other tools such as barcode scanners, also compiles statistics and reports into an analytics dashboard.

Part of the company’s pitch is to use technology to address the labor shortage in manufacturing, helping untrained workers become more productive.

Retrocasual CEO Zeeshan Zia was previously a deep learning and computer vision scientist at Microsoft, where he worked on HoloLens, the company’s mixed reality headset. He co-founded Retrocausal in 2019 with CTO Quoc-Huy Tran and Andrey Konin, chief architect.

The company opened a new office in Dallas earlier this year to be closer to customers in the Midwest and Mexico. Customers include Honda, Siemens, and others.

Glasswing Ventures, One Way Ventures, and Indicator Ventures co-led the round, which included participation from Argon Ventures, Differential Ventures, Ascend Vietnam Ventures, Incubate Fund US, SaaS Ventures, Hypertherm Ventures, Stage Venture Partners, and Techstars. 

Retrocasual participated in the Techstars Seattle accelerator class in 2020.

The company has nine employees. Total funding to date is $9.75 million.

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