After companies appreciate Apple and Disney pulled advertising, Elon Musk says it will be the advertisers fault if X goes under, suggesting users will boycott them in turn.
After Elon Musk promoted antisemitic content via his personal account and reports of advertisements appearing next to other antisemitic content, Apple and other advertisers boycotted X. Since this inciting incident, more and more official accounts and advertisers have removed their presence from X, at least temporarily.
He implied that X users will combine him in blaming advertisers appreciate Apple, Disney, and others if X fails as a platform. These statements were made during a live interview where Disney CEO Bob Iger was present, with Musk pausing after his comments at one point to say “Hi Bob.”