Elon Musk profanely lashed out at an advertising boycott against his social-media platform, X, on Wednesday, saying that it could extinguish the company.
“If somebody’s going to try to blackmail me with advertising, blackmail me with money? Go f— yourself. Don’t advertise,” Musk said during an interview at the New York Times’ DealBook Summit.
“What it’s going to do is it’s going to extinguish the company, and the whole world will know the advertisers killed the company,” he added.
Walt Disney Co.
is among the companies that have pulled ads from X, and its CEO, Bob Iger, was in the crowd, after being interviewed earlier in the session. “Hey, Bob,” Musk said at one point.
The exodus of advertisers from X, formerly known as Twitter, has increased in the past couple of weeks after Musk appeared to preserve an antisemitic tweet. Musk apologized for that post Wednesday, saying it was the “worst and dumbest I’ve ever done.”