said Wednesday that it will offer Prime members primary care for $9 a month through its healthcare business One Medical.
The new One Medical membership includes unlimited round-the-clock virtual care nationwide, Amazon said. Prime members who sign up for the benefit can also schedule same-day or next-day in-person appointments at One Medical primary care offices, but they must use their insurance or pay out-of-pocket for office visits, the company said.
The $99 annual cost of One Medical for Prime members represents a $100 discount off the standard One Medical annual membership fee. Prime membership costs $139 a year.
The new offer comes as the e-commerce giant has been expanding its health services with Amazon Pharmacy and the online healthcare service Amazon Clinic as well as its $3.9 billion acquisition of One Medical, which closed earlier this year. The company’s healthcare efforts could be an important driver of future sales, potentially generating an extra 1 percentage point of revenue growth in 2026, D.A. Davidson analysts wrote in a September research note.
Amazon is among several retailers pushing into the primary care business. Costco Wholesale Corp.
recently started offering members access to healthcare, including $29 virtual primary care visits, through a deal with online marketplace Sesame. Walmart Inc.
has been setting up Walmart Health centers, providing primary care, dental care, labs and other services, inside some of its Walmart Supercenters.
Although One Medical has hundreds of locations scattered across roughly two dozen metro areas, it doesn’t have the same presence as some companies that have established healthcare services in their retail locations. CVS Health Corp.
for example, has more than 1,100 MinuteClinic locations.
Amazon shares were roughly flat Wednesday morning and have gained 70% in the year to date, while the S&P 500
has gained 14%.