This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the last decade. I could not be more excited. The episode features segments from episode #138 “How Seth Godin Manages His Life — Rules, Principles, and Obsessions” and episode #529 “Iconic Therapist Dr. Sue Johnson — How to Improve Sex and Crack the Code of Love.”

Please enjoy!

Bios of guests may be found at

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Transcript of the full Seth Godin episode | Transcript of the full Dr. Sue Johnson episode | Transcripts of all episodes

#747: Seth Godin and Dr. Sue Johnson

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What was your favorite quote or lesson from this episode? Please let me know in the comments.


  • [07:36] Notes about this supercombo format.
  • [08:39] Enter Seth Godin.
  • [09:05] Seth’s rules for speaking engagements and why he developed them.
  • [13:53] Navigating life’s big transitions.
  • [15:54] Why Seth publishes a daily blog.
  • [16:54] Writing process and overcoming blocks.
  • [21:01] Top businesss decisions.
  • [22:45] Discerning between good and bad ideas.
  • [24:27] Are you cut out to be an entrepreneur or a freelancer?
  • [30:10] Opportunies Seth is glad he declined.
  • [31:56] Money is a story. How does Seth tell it?
  • [34:56] Seth on education.
  • [38:11] Suggested practices for overwhelmed parents.
  • [41:03] Enter Dr. Sue Johnson.
  • [41:39] Peer-reviewed clinical research supporting Sue’s work.
  • [44:47] EFT’s success rate and clinical definition of success in studies with distressed couples.
  • [48:47] Scales used to assess marital satisfaction and bond in research.
  • [54:55] Definition of a hold me tight conversation.
  • [56:15] Examples of hold me tight conversations.
  • [1:05:52] How a hold me tight conversation might work for someone who tends to isolate or feels isolated.
  • [1:14:35] Prevalence of isolation and the stigma around “dependency.”
  • [1:18:27] Attachment parenting vs. sleep training.
  • [1:28:09] Micro-interventions from Rogerian models of therapy (evocative questions).
  • [1:36:38] Sue’s response to clients who struggle to identify their feelings in their body.
  • [1:43:32] Upping the ante in a hold me tight conversation and its unintended effects.
  • [1:45:26] Sue’s approach to helping someone work through anger.
  • [1:48:53] Sue’s fascination with Winston Churchill and recommended reading.
  • [1:54:24] Common arguments between tango couples.
  • [2:07:35] Advice for couples who are in love but lack sexual spark.
  • [2:17:02] Advice for couples where the woman has a higher sex drive than the man.
  • [2:22:35] Development and content of Sue’s Hold Me Tight Online program.
  • [2:27:08] Parting thoughts.


Connect with Seth Godin:

Website | Seth’s Blog | Instagram | Facebook

Connect with Dr. Sue Johnson:

Website | Twitter | Facebook | Instagram | YouTube | LinkedIn


The Tim Ferriss Show is one of the most popular podcasts in the world with more than one billion downloads. It has been selected for “Best of Apple Podcasts” three times, it is often the #1 interview podcast across all of Apple Podcasts, and it’s been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

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