Zillow is embracing the new Apple Vision Pro as the ultimate way to experience interactive home tours, launching its Zillow Immerse experience in the App Store.
The Seattle-based real estate technology company called Apple’s spatial computing headset “the next best thing to being there in person” for home shoppers who want to check out virtual walkthroughs and 3D floor plans.
Zillow Immerse was designed specifically for the Vision Pro, utilizing Zillow’s AI-powered Listing Showcase listings, which feature scrolling “hero” images, room-by-room photo organization, interactive floor plans and 3D tours. Using an AI-generated floor plan as a guide, users wearing the headset can take a virtual walk down hallways, poke into rooms and survey a home’s layout.
According to Zillow research, 74% of prospective buyers believe 3D tours help them get a better feel for a home’s space than static photos, and 70% wish that more listings had 3D tours available.
Pre-orders for the Apple Vision Pro start Friday, with a starting price of $3,500.
Related:
