Ford stated that they expect continued growth in global sales in 2024, though less than what they had initially predicted. Because of this, Ford is planning to reduce production of their electric truck. From April 1, Rouge Electric Vehicle Center — the Michigan plant that builds the F-150 Lightning — will switch from two production shifts to one.
Ford didn’t directly mention how much it is planning to cut the production of the F-150 Lightning. However, the Rogue Electric Vehicle Center moving from two shifts to one implies that the production will also witness a roughly 50% reduction. On the other hand, Ford stated that they have the capacity to scale up production of gas-powered and hybrid F-150 trucks to keep a balance and meet customer demands.
Other reports also indicate that Ford is preparing to halve the number of F-150 Lightning it manufactures in 2024. Per CNBC, Ford’s initial plan was to produce 3,200 F-150 Lightnings per week. However, production numbers will be reduced to 1,600 units in a week.
This is while Ford had a tough time keeping up with high demands from customers, to the point that it had to temporarily cease new orders in 2023. Things got even worse after two separate production shutdowns in February and June of 2023.
