In 2020, Triumph told Leicestershire Live that changing market conditions, more competition, and a surge of interest from Asia had motivated the company to move manufacturing to Thailand. Per Triumph, when other motorcycle manufacturers started making their bikes in different areas around the globe, prices became more competitive across the industry.
However, as of 2022, Triumph Motorcycles announced an increase of up to 20,000 of their bikes being made in the English Hinckley factory. This move coincides with renewed interest in Triumph bikes in the U.K. and across Europe. This decision could help influence customers who are reluctant to purchase bikes made outside of England.
In 2023, Triumph saw growth in several markets around the world, such as Latin America (up 19.5%), East Europe (up 28.8%), and Asia (up 7.3%), according to Motorcycles Data. While the iconic motorcycle manufacturer has seen plenty of sales slumps throughout the years, business is currently trending up.
