Upon entering the “Shark Tank” room, Kirsten Brand and her fur baby Emma immediately gained the attention of Robert Herjavec, Kevin O’Leary, and the rest of the Sharks. With active and passive noise-canceling technology, Pawnix over-the-ear headphones help any dog suffering from anxiety stemming from loud noises, and surprisingly, it makes them even more adorable.
Before coming on “Shark Tank,” Brand had already completed Pawnix’s first year of sales, earning $106,000 in sales on a $199 per headphone price point. She proposed a deal to the sharks for $150,000 on the show for 10% equity in Pawnix. Unfortunately, the investors weren’t too keen on the product despite recognizing it as a legitimate need, with the Sharks agreeing the $200 price tag was too high to market successfully. Herjavec and Lori Greiner both bowed out of negotiations, suggesting Pawnix remove some of the state-of-the-art noise-canceling tech in the headphones to bring the price down to $30-$40. Daymond John thought the product would be too complicated to explain in marketing, so he passed, while neither Mark Cuban nor O’Leary saw room for Pawnix in their portfolios.
