Tumblr is downscaling its ambitions after failing to reach its goals for a new audience and plans to focus on the site's "core functionality" in 2024 (Adi Robertson/The Verge)

Adi Robertson / The Verge:

Tumblr is downscaling its ambitions after failing to reach its goals for a new audience and plans to focus on the site’s “core functionality” in 2024  —  Tumblr is downscaling its ambitions after failing to reach goals for a new audience, aiming to move some staff members to other divisions of parent company Automattic.