While Ford and General Motors are duking it out over electric truck supremacy (with Rivian and Tesla cheering on the sidelines), Stellantis is doing its own thing entirely with the Ramcharger. Looking in the back catalog of brands like Dodge, that’s really par for the course.
Way back in 2015, when other automakers were scrambling to get hybrids out and cleanup their environmental image, Dodge threw all logic and reason right into the Detroit River and came up with the Dodge Charger and Dodge Challenger SRT Hellcat, two cars with more horsepower than some Lamborghinis that could only achieve double digit miles per gallon if they were rolling downhill. Suffice to say, Stellantis (specifically its Chrysler-derived divisions) is perfectly content going against the flow.
In today’s climate, that contrary thinking may be exactly what Stellantis needs. The current electric vehicle market is a bit of a mess: In an effort to be more futuristic and beat Tesla, every automaker made weird, space egg-shaped EVs. Ford and Acura subsequently made waves by making the F-150 Lightning and upcoming ZDX SUV look like normal cars. Doing something different gets you noticed, even if that means using wacky old technology or not making a full-EV.
