The EDPB instructs the Irish DPC to ban Meta's use of personal data for behavioral ads on the legal base of contract and legitimate interest in the EU and EEA (Joe Duball/International Association …)

Joe Duball / International Association of Privacy Professionals:

The EDPB instructs the Irish DPC to ban Meta’s use of personal data for behavioral ads on the legal base of contract and legitimate interest in the EU and EEA  —  An unprecedented shakeup in the advertising technology space has arrived in Europe.  Changes are coming to adtech’s approach …