Inbound links are a big part of good SEO. Other websites linking to your content signal to the search engine that you’re legitimate and trustworthy, which can improve your ranking on SERPs. But it takes a lot of time and effort to build the kind of content library and visibility that’ll have other websites mentioning yours.
Thankfully, internal links are just as important for improving your reach and authority. Linking to other pages on your website can do wonders for your SEO if you do it right. First, it helps establish a network of connections between content related to a specific topic (e.g., here’s one about Squarespace acquiring Google domains) and encourages visitors to stay on your site for longer. Plus, internal linking is a powerful tool for building link equity — essentially, it’s like page-sharing SEO juice. If one page gains traction, internal linking channels that pay attention to other pages amplify your overall online presence. Running a brand blog amplifies these efforts by providing the platform to create more content, thus increasing your chances of conversion.
So, start a blog, create some helpful content (you can find FAQs and other pain points in the People Also Ask section on Google Search), and cross-link away.
