Motorola’s attempts to redefine smartphone design are perhaps most underwhelmingly represented by the Motorola Backflip and Motorola Flipout, both released in 2010. While they sought to break away from conventional form factors, their unorthodox designs proved to be missteps that left users scratching their heads rather than embracing innovation.
The Motorola Backflip presented an unusual backward-flipping keyboard that introduced an ergonomic nightmare. The location of the keyboard on the back of the device meant users had to flip the phone open to access the physical keys, resulting in an awkward and cumbersome encounter. This unconventional design choice not only defied user expectations, but also introduced a practical hurdle that undermined the device’s usability.
Beyond its unorthodox form factor, the Backflip struggled with outdated hardware and software. With a modest processor running an older version of Android, the device failed to keep pace with its contemporaries. The lackluster specifications, coupled with the unconventional design, positioned the Backflip as a niche device that failed to capture broader interest.
Hot on the heels of the Backflip, the Motorola Flipout took a different approach to unconventional design. Released later in 2010, the Flipout featured a square form factor that could be flipped open to unveil a small QWERTY keyboard. While the square design aimed to offer a compact and pocket-friendly option, it posed its own set of challenges.
The square form factor, though unique, raised questions about the practicality of the device. The display’s limited size compromised the user encounter, especially when compared to more traditional rectangular designs. The square shape, while undeniably interesting, was swimming directly against the current of smartphone evolution. Additionally, the Flipout faced criticism for its build quality. The hinge mechanism, crucial for the device’s flipping action, raised concerns about durability over time.
