Temu bought six Super Bowl ad slots, likely for tens of millions of dollars, to boost US growth; its US observed sales fell 12.5% MoM in Dec. and 4.8% in Jan. (Rachel Phua/Bloomberg)

Rachel Phua / Bloomberg:

Temu bought six Super Bowl ad slots, likely for tens of millions of dollars, to boost US growth; its US observed sales fell 12.5% MoM in Dec. and 4.8% in Jan.  —  – Observed sales and users fell month-on-month in Dec. and Jan.  — Chinese e-commerce app offers users $10 million in giveaways