SVP of LVMH brand Benefit Cosmetics says the luxury conglomerate is in discussions with TikTok on a plan for limiting counterfeit products sold on the app (Alex Barinka/Bloomberg)

Alex Barinka / Bloomberg:

SVP of LVMH brand Benefit Cosmetics says the luxury conglomerate is in discussions with TikTok on a plan for limiting counterfeit products sold on the app  —  – Agreements can help improve quality of TikTok’s Shop effort  — TikTok aims for $17.5 billion US e-commerce business in 2024