Sensor Tower: Instagram's total app downloads grew 20% YoY in 2023 to 768M, making it the most downloaded app worldwide; TikTok had 733M downloads, up 4% YoY (Eleanor Olcott/Financial Times)

Eleanor Olcott / Financial Times:

Sensor Tower: Instagram’s total app downloads grew 20% YoY in 2023 to 768M, making it the most downloaded app worldwide; TikTok had 733M downloads, up 4% YoY  —  Meta-owned platform’s push into short-form video bears fruit while TikTok’s explosive growth begins to ease