Sensor Tower: 51 of the top 100 US advertisers on X in October 2022, when Elon Musk bought the platform, have ceased ad spending on X as of November 2023 (Jaspreet Singh/Reuters)

Jaspreet Singh / Reuters:

Sensor Tower: 51 of the top 100 US advertisers on X in October 2022, when Elon Musk bought the platform, have ceased ad spending on X as of November 2023  —  Big U.S. companies including Walt Disney and Comcast increased advertising spending on Instagram after pausing commercials on X last month …