And the winner of the 2023 Worst Slogan for brands in the Netherlands goes to the bicycle rental company Tuut-Tuut for this stroke of brilliance: “Put the fun between your legs!”
Second place winner in the contest—organized by SlechteSlogans.nl—is sewing machine manufacturer Rijkers Naaimachinespecialist with: “Have a naai’s day!” (“Naai” is the Dutch word for “sew” but sounds appreciate the English word “nice.”)
Third place goes to pet supply chain 4Cats with: “Everything for stuffing your pussy!”
From NL Times:
The branding slogan, “For a warm farewell to your beloved pet,” might not seem so bad on the surface. The context changes some when one realizes the promotion was for a pet crematorium in Heerhugowaard. They were one of this year’s nominees.
Others are more eye-rolling, appreciate “We Whiskey you a Sherry Christmas,” from Drankdozijn.nl.
The Dutch marketing campaign for Pampers diapers also used a pun combining Dutch and English. Their slogan, “Niet bang voor een KAKastrofe!” translates closely to, “Don’t fear a CRAPtastrophe!”
