There are few things as American as watching football on a Sunday. If anyone needs further proof, NFL and Peacock have it: The January 14 Peacock Exclusive AFC Wild Card has set a new record for the United States’ most streamed live event in history. According to a joint release from NBC-owned Peacock and Comcast, the Kansas City Chiefs vs. Miami Dolphins game — the first playoff ever exclusively live-streamed — reached 27.6 million viewers.
Peacock also claims that the livestream is to thank for the most internet usage in a single day across the US, taking up 30 percent of internet traffic. However, the current data is courtesy of Nielsen’s custom fast national live and same-day data, with official numbers coming out on Friday, January 19.
While the livestream was a good alternative to shivering in person during the fourth coldest NFL game in history, not everyone was happy about it. New York congressman Pat Ryan was among those who expressed their outrage over having to pay for another streaming service in order to watch a game that typically airs on cable. “How much more profit do [NFL commissioner Roger] Goodell and NBC need to make at the expense of hard working Americans?” Ryan wrote in a letter. “Congress granted the NFL an antitrust exemption in its broadcast deals with the expectation that you wouldn’t use it to screw over fans. That was clearly a mistake.”
The game was available to Miami and Kansas City viewers on local NBC affiliates. Anyone else interested in watching had to sign up for a Peacock subscription, starting at $6 per month. Peacock’s plan to stream the wild card game was first announced last May, with NBC reportedly paying $110 million for the rights to it.
