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NTT said its is expanding its innovative use of racing data to improve fan experiences across the NTT Indy Car Series, including this year’s Indianapolis 500.
NTT is the parent company of NTT Data, and they serve together as official technology partner of
IndyCar, Indianapolis Motor Speedway (IMS), the Indianapolis 500, and NASCAR Brickyard weekend.
Through 140-plus sensors on each racecar, NTT Data captures and analyzes more than eight billion racing
data points in the NTT Smart Solutions Platform. Leveraging advanced AI and predictive analytics, the
company shares near-real-time insights and visualizations to fans both onsite and remotely for enhanced
storytelling of key moments during events including head-to-head overtaking, race strategies, race winner predictions and more. Additionally, the 300,000-plus fans onsite for the race benefit from data on wait times and flow across the 600-plus acre venue calibrated every 30 seconds.
“NTT Data has pushed the boundaries of how technology can impact motorsports, helping us tap into
vast amounts of data in advanced and productive ways,” said Roger Penske, chairman of Penske Corp., which owns IndyCar and IMS. “NTT DATA has delivered meaningful improvements to operations at Indianapolis Motor Speedway through their NTT Smart Venue technology, driving new levels of safety, security and efficiency for 300,000 fans in the stands, while also supplying real-time data feeds into race control as well as our IndyCar App powered by NTT DATA.”
Eric Clark, CEO, NTT Data of North America, said in a statement, “We work with the world’s leading enterprises in complex sectors, yet few organizations produce as much real-time data and analytics as NTT IndyCar Series racing teams and venues. Partnering with IndyCar helps us explore and pressure test our offerings in intense real-time settings. We use those learnings to help our clients innovate and transform their operations, improve sustainability, leverage AI and enhance customer experiences.”
Smart venues improve the fan experience
Fans at the Indianapolis 500 or other events at the Indianapolis Motor Speedway can experience NTT Data Smart Venue technology, sustainability solutions and live race data at the Pagoda command displays. For example, AI-enabled optical detection technologies improve security and traffic flow, and when combined with digital ticketing, provide real-time and future prediction wait times at the event gates and concessions. This allows fans at the world’s largest single-day sporting event to move through the venue as safely and efficiently as possible.
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Whether at the racetrack, at home or on the go, fans of the NTT IndyCar Series can also tap into the IndyCar App Powered by NTT Data to stay up to date on all the latest developments. The App allows fans to get even closer to the action with real-time, AI and advanced analytics providing racing insights that include live scoring and viewing of the drivers in action courtesy of 15 in-car cameras. The App, which historically engages more than 70,000 users on race days, is available for download from the iOS App Store and Google Play.
This year, a new limited racing demonstration will leverage Embodied Knowledge technology from NTT
R&D. Embodied Knowledge powers simulators that blend physical sensations with digital innovation,
allowing users to precisely experience a track as driven by a professional driver. Beyond the experience
of traditional simulators, Embodied Knowledge adds the actual feel and performance of the professional
driver at high speeds at the Indianapolis Motor Speedway including realistic steering wheel forces and car
behavior like vibrations and forces exerted on seat, users can synchronize their movements with that of a
professional driver via XR.
NTT Embodied Knowledge technology is being explored for future use cases including medical surgery
training, coaching and fan experiences in sports. Future applications include employee training across retail, education, and manufacturing, as well as enabling AI-robots to learn how to move and react the
way humans perform tasks from restocking shelves to in-home caregiving. The effort is part of the more
than $3.6 billion NTT invests each year in research and development, uncovering innovations that have
commercial impact for their customers.
“The Indianapolis 500 is the pinnacle of racing that leverages refined Embodied Knowledge where
firsthand the movements of racers can be felt to understand what Embodied Knowledge truly means.
Through various sensing technologies, we aim to technically recreate these movements and sensations.”
said Kota Hidaka, head of NTT Human Informatics Laboratories, in a statement.
