Lamborghini’s origin dates back to the mid-’50s, when the company’s founder Ferruccio Lamborghini set up a tractor company called the Lamborghini Trattori. The tractor company had a simple, triangular logo with three triangles inside of it — each of them featuring the letters F, L, and C inside, which is the abbreviation for Ferruccio Lamborghini Cento. This logo was used on all Lamborghini products made between 1953 and 1963.
When Lamborghini finally entered the world of sports cars, the company felt the need to update its logo. To evolve with the times, Lamborghini commissioned another logo change in 1963. This logo, for the first time, introduced the familiar shield and raging bull combination. The insides of the shield were painted using a red color. Beneath the shield was a prominent Lamborghini text.
Robert Hradil/Getty
In the next update, which took place a decade later — between 1972 and 1974 — we saw Lamborghini introduce the now-familiar golden yellow palette. In this update, the black space above the bull was filled with text that reads “Lamborghini”. In 1974, Lamborghini made other changes to the new logo — which was again in black and white — and continued to be in use for 24 years.
The last time Lamborghini changed their logo was back in 1998 when the company retired the older logo that was used between 1974 and 1998.
