As previously mentioned, specifying which subjects you’d like Instagram ads and sponsored entries to showcase more of makes for a more relevant experience offering new accounts to engage with and follow, and, in some cases, find interesting products to buy. Here’s how you can manage ad topics:
- Launch the Instagram app and log in if necessary.
- Follow the instructions outlined earlier to get to the Account Center’s “Ad preferences” page.
- Head to “Ad topics.” On an Android, hit “See all.”
- Under “Ad topics advertisers can use to reach you,” hit the “View and manage topics” button.
The topics that appear on this page are auto-generated by Instagram based on your activity on the app. By default, they should be arranged according to your most recent ad interactions, but you can hit Sort to pick a new order. In addition, click on Filter to specify which category of ads you’d like to review first. To remove a topic from the list, click on the entry and select “See less.”
Once you’ve gone through every topic on the list, go back to the “Ad topics” page and tap “Review topic choices” under “Your ad topic choices.” This is where you should see subjects you specifically said you’d like to see less of. If there’s anything on the list you find interesting, tap the entry and switch to the “No preference” option to add it back to your main ad topics.
You can also use the search bar to look up new ad topics to see more or less of. Note that all changes made to ad topics will apply to both Instagram and Facebook content viewed through accounts linked in the same Accounts Center.
