How social e-commerce app Xiaohongshu has defied China's tech sector crackdown and boomed through a combination of influencers, AI, and soft marketing tactics (Bloomberg)

Bloomberg:

How social e-commerce app Xiaohongshu has defied China’s tech sector crackdown and boomed through a combination of influencers, AI, and soft marketing tactics  —  – Xiaohongshu’s profit last year beat peers including Weibo  — The two co-founders have a combined fortune of $6 billion