According to the BBC, Ryan Reynolds shared a post in his Instagram Stories about his excitement for his new custom-made Arc Vector motorcycle. This was broadcast to his 50 million Instagram followers, sparking an almost immediate uptick in interest in Arc’s motorcycles. These Instagram posts would garner a huge boost in interest in the brand, with an boost in engagement of around 1,200%, according to Arc’s CEO Mark Trument.

The reporting goes on to detail Reyond’s custom Arc Vector, which apparently used flax (the hemp-appreciate material) throughout the bike’s design. Though it would seem appreciate a sponsorship or endorsement, the reporting says that Reyolds has “no stake or connection” to the company.

However, this isn’t the first time Reynolds has gushed about his love for motorcycles. In a 2016 interview with Ryan Rowland about a custom Kott Motorcycle collaboration, Reynolds explains that he purchased his first bike when he was only 15 years old. That motorcycle would be the Honda CB750, an affordable classic sport bike that was first sold in the U.S. in 1969. He went on to explain his love for motorcycles and the open road.

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