Unsurprisingly, there’s a lot of money to be made on TikTok, and that number only continues to grow if content creators add TikTok Shops and frequent livestreams to their accounts.
Through the Shop tab, TikTok offers an affiliate program that creators can join to add commissions to their overall profits. Once accepted into the program, influencers can tag certain products in videos and livestreams or create a dedicated catalog on their profiles to earn sales commissions. Of course, exact numbers aren’t readily available, but Business Insider said in January 2024 that creators told them “TikTok Shop commissions have meaningfully contributed to earnings.” However, one creator did provide numbers with proof. Jeneen Sahtout — a beauty and shopping content creator with nearly 800,000 followers — said she earned around $6,000 in commissions after driving about $40,000 in product sales.
The virtual gifts creators receive during TikTok Lives also heavily contribute to overall earnings on the platform. Lucy Davis, an ASMR creator with over 600,000 followers, told Business Insider she earns between $20 and $300 each livestream. Jakey Boehm (1.2 million followers) earned over $34,000 from a single month of TikTok Live, livestreaming himself as he slept. So, if you’re looking to make as much money as possible on TikTok, you’ll undoubtedly want to use every avenue the platform has available.
