Despite its premium positioning at the $3,499 price tag, there is reasonable interest among consumers about Apple’s new product. Earlier this week, noted Apple tech analyst Ming-Chi Kuo indicated that Apple has only produced between 60,000 and 80,000 units of the Vision Pro for the February 2 sale. For the same reason, demand for the Vision Pro is expected to be very high, and it is likely to go out of stock quickly.
Kuo had earlier also indicated that Apple’s overall shipment target for the Vision Pro is around 500,000 units. While this number may seem high in isolation, these are paltry numbers for a company like Apple, which is used to shipping products in the millions. Apple seems to be using this initial batch of 500,000 units to gauge feedback on the product before embarking on a more ambitious production run.
Those not intending to pre-order the Vision Pro will be able to pick one up directly from an Apple Store starting February 2, 2024. The company has already indicated that its stores will open early on launch day in anticipation of the rush. Apple hasn’t yet indicated that potential Vision Pro buyers will need any kind of appointment to test out and/or buy the device.
