When Toyota launched this Supra in 1998, it sold it with a starting MSRP of about $32,000 for the base two-door hatchback and around $41,000 for the Turbo. At first glance, you might gasp at how cheap it is, but let’s not forget that it’s been a quarter of a century since. Inflation and purchasing power have changed mightily over the last 20-odd years. For better context, $41,000 in 1999 has the same value as $76,600 today, according to the U.S. Bureau of Labor Statistics’ CPI Inflation Calculator. For additional context, this is how much a brand-new 2024 Porsche 712 Cayman Style Edition trim costs. Perhaps it was too expensive, which added poor sales to the Mk IV Supra’s historical facts.
Entering the used market, though, you begin to see just how coveted 1998 Supra Turbos (or Supras generally) are. On Cars.com, there are only four of them for sale as of this moment, with an average price of $137,600. Unlike most cars, this Supra has appreciated with age and even beat inflation for a value-based profit. Most of the listed cars have over 70,000 miles on the odometer still sell for the same as a brand-new 2024 Porsche 911 Carrera or Mercedes AMG GT. The ones with even lower mileage might be closer to $200,000. Getting one might just be a good long-term investment based on these upward price trends.
