Audio-Technica’s earbuds have run the true wireless gamut. The company has built separate models over the years that individually offer long battery life or ultra affordability, but it has yet to construct a complete package. At CES 2024, the company is launching its latest entry, the AT-TWX7, which offers active noise cancellation (ANC) in an all-new AirPods-like stickbud design. Audio-Technica combines 5.8mm high-resolution drivers capable of 24-bit/96 kHz LDAC audio with a compact design and a number of conveniences for $199.
I’m going to start with calls. A lot of people use wireless earbuds for calls, either because they’re on the go or want to keep their hands free while having a chat. Every earbud company promises crystal clear voice performance but few actually deliver. Audio-Technica offers two voice modes for calls, Natural and Noise Reduction, that aim to keep you sounding your best in any environment. What’s more, there’s a Call Test built into the company’s companion app that lets you record up to 10 seconds of audio before you hop on the line. When I tried this, the Natural Mode provided above-average results while the Noise Reduction Mode did well to combat a roaring A/C unit, albeit with reduced voice quality.
In terms of sound quality, those 5.8mm drivers offer the clear, warm audio I’ve coming to expect from the company. It’s quite pleasant to listen to across genres, and the great clarity means you’ll pick up on finer details — like string noise in Charles Wesley Goodwin’s country tunes and the texture of the upright bass laying down the rhythm. There are four audio presets if you don’t like the standard tuning and the company gives you the ability to make your own with manual adjustments to a five-band EQ. The ANC setup did well to block most of the noise from that raucous hotel A/C unit, but I could still hear it faintly at low volumes.
There’s a transparency or Hear-through mode you can activate with a long tap on the left earbud, a gesture that also cycles between ANC and off along with the ambient sound. Audio-Technica has managed a quite natural-sounding profile for Hear-through, although it’s still not as good at what Apple manages on AirPods. You don’t hear quite as much of your own voice as you do on Apple’s gear. However, A-T provides and additional Talk-Through option that can be activated with a long tap on the right earbud. This is meant to lower or pause content while focusing on human voices. There are two settings for it, Natural and Strong, that differ in terms of primary function: reducing noise or enhancing environmental sound pickup.
In addition to those long taps, tiny physical buttons on the ATH-TW7 offer access to volume and playback controls. The smaller overall design of the earbuds leads to a more comfortable fit, especially for longer periods of time. What’s more, the company gives you two different types of ear tips with four sizes of each: soft for comfort and standard for a secure fit. Bluetooth multipoint pairing is available for easy switching between devices as well. And lastly, Audio-Technica promises up to six and a half hours of listening on the earbuds with another two full charges in the wireless case.
The Audio-Technica ATH-TWX7 is available now in black, white and gray color options.
We’re reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.
