Google unveils a new Gemini-powered chat-based tool in Google Ads to build Search ad campaigns, out in beta to all English language advertisers in the US and UK (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch:

Google unveils a new Gemini-powered chat-based tool in Google Ads to build Search ad campaigns, out in beta to all English language advertisers in the US and UK  —  Google announced today that Gemini, its family of multimodal large language models, now powers the conversational experience within the Google Ads platform.