Google adds generative AI features to its Performance Max ad platform, rolling out first as a beta to all US advertisers by the end of the year (Matt G. Southern/Search Engine Journal)

Matt G. Southern / Search Engine Journal:

Google adds generative AI features to its Performance Max ad platform, rolling out first as a beta to all US advertisers by the end of the year  —  Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.