Ford had been content to play it safe throughout the 1960s in terms of design, but saw an opportunity to capitalize on the growing popularity of ’70s light-duty pickups. One of the available options for the 6th generation F-150 was the ‘Free Wheelin’ package. The ‘Free Wheelin’ version featured visual elements like bright yellow paint and sunset decals along the sides of the truck. Eye-catching colors and decals helped define the F-150 in the ’70s as more than just a work truck; it was something that was fun, too.
Several trims, like the Custom, Sport Custom, Ranger, and Ranger XLT, provided buyers with a range of amenities. You could equip optional luxury add-ons like an air conditioner, Cruise-o-Matic Select Shift transmission, knitted vinyl seat trim, designer moldings, drip rails, and more. Ford wanted to attract buyers with fun designs and premium interior comforts unavailable on previous models.
