Disney is testing a contextual ad tool dubbed "magic words" for Disney+ and Hulu that uses AI to analyze scenes and identify contents, brands, images, and mood (Dawn Chmielewski/Reuters)

Dawn Chmielewski / Reuters:

Disney is testing a contextual ad tool dubbed “magic words” for Disney+ and Hulu that uses AI to analyze scenes and identify contents, brands, images, and mood  —  Walt Disney (DIS.N) is harnessing artificial intelligence to power a new advertising tool that will help brands tailor …