Deep Green has announced plans to heat between 100-150 swimming pools nationwide using recycled heat from data centres — and just landed a heap of cash to get the job done. 

The London-based startup installs tiny data centres at energy-intensive sites like leisure centre facilities. Its system turns waste heat from the computers into hot water for the site. 

In return, cold water from the centre is used to cool the cloud servers. The idea is that the host site gets free heating generated by Deep Green’s servers processing data, which in turn gets free cooling. 

This gives the startup’s washine machine-sized data centres a significant competitive edge over traditional server rooms which use up to 40% of their energy on cooling alone.