A Siri icon superimposed on Apple Park
Tim Cook says that Apple is spending “a tremendous amount of time and effort” on AI features that will be announced in the coming months.
Apple’s Cook took the opportunity of the firm’s latest financial earnings call to enthuse about the Apple Vision Pro and the future of AI. “We are announcing these results on the eve of what is sure to be an historic day as we enter the era of spatial computing,” he said. “Moments like these are what we live for at Apple, they’re why we do what we do.”
He said that this is “why we’re so unflinchingly dedicated to groundbreaking innovation,” and also “why we’re so focused on pushing technology to its limits as we work to enrich the lives of our users.”
“As we look ahead,” he continued, “we will continue to invest in these and other technologies that will shape the future that includes artificial intelligence, where we continue to spend a tremendous amount of time and effort and we’re excited to share the details of our ongoing work in that space later this year.”
In response to questioning about AI, Cook did expand on his brief statement. “In terms of generative AI,” he added, “we have a lot of work going on internally as I’ve alluded to before.”
“Our MO, if you will, has always been to to do work and then talk about work, and not to get out in front of ourselves and so we’re going to hold that to this as well,” he continued. “But we have got some things that we’re incredibly excited about, that we’ll be talking about later this year.”
