BMW’s ad opens with Walken walking out of a building to get into his silver BMW i5 M60. After being complimented on the car by the valet, he said ”It’s the real deal, 100% electric.” The valet then repeats back what Walken said while imitating the actor’s iconic voice. Throughout the commercial, a coffee barista, a dog walker, his stylist, and his makeup artist all take a shot at imitating him when approached by the actor.
During the ad’s climax, the actor is taken to a table in a restaurant while the host imitates him. After he gets seated, he looks at the table across from himself and sees Usher. Walken says, “Don’t you got somewhere to be,” reminding him that he has a Super Bowl halftime show to perform. Usher then gets up and walks out of the restaurant, but not before busting a dance move.
As Walken drives away in his i5, the announcer says, “There’s only one Christopher Walken and only one Ultimate Driving Machine.” The commercial pokes fun at how many imitators Walken, something BMW believes it has in common.
