iPhone 15 Pro colorful lineup
In a rare but not unprecedented move, Apple has cut the price of the iPhone 15 in China by 5% for a short period.
Apple is known for not discounting its iPhones, or any devices, but it has done so twice before in China — and is now doing it again. The last discount was a considerable $210 drop on the iPhone 14 Pro for China’s “618” shopping festival on May 31, 2023.
Apple is positioning the new discount as specifically being for the Lunar New Year, with the implication that it is both a normal and now an annual participation in the sales event. However, the Lunar New Year is on February 10, 2024, and Apple’s sale is running from January 18, 2024, through to January 21, 2024.
