BeReal's challenges show the difficulty for new consumer apps to break out absent a big platform shift, as users lack the time to try additional consumer apps (M.G. Siegler/Spyglass)

M.G. Siegler / Spyglass:

BeReal’s challenges show the difficulty for new consumer apps to break out absent a big platform shift, as users lack the time to try additional consumer apps  —  The recent reports that BeReal is struggling with either a fundraise or growth or both, is a bummer.