BeReal plans to let brands and celebrities join, starting on February 6, and says the app now has 23M DAUs, up from 20M DAUs in August 2023 (Amanda Silberling/TechCrunch)

Amanda Silberling / TechCrunch:

BeReal plans to let brands and celebrities join, starting on February 6, and says the app now has 23M DAUs, up from 20M DAUs in August 2023  —  BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities.