Beats by Dre has paired with athleisure brand Alo Yoga on a special edition Black Sparkle Beats Fit Pro.
According to Alo Yoga, the new collab features custom case with a high-gloss coating infused with shimmering sparkles to create a liquid metal shine, plus a chic reflective interior. The Beats “b” on the earbuds are pearlized, while a debossed Alo logo adorns the right earbud.
“The Beats x Alo collaboration felt truly predestined as both Los Angeles hometown brands have made a lasting impact on fitness and culture,” Chris Thorne, Beats Chief Marketing Officer, said of the collaboration.
“Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities. We’re thrilled to join forces with Alo and bring the perfect tech accessory to the world of fitness.”
Beats has tapped Tyla to help promote the product launch as well, with a short video showing the Grammy-winning artist wearing them at the Bahamas. The video feature’s Tyla’s “Safer.”
The Beats x Alo Special Edition Beats Fit Pro will be available for purchase on April 4 for $199.99 at select Apple and Alo store locations as well as on Apple’s site and can currently be preordered from aloyoga.com.
