Attain: Boomers and Generation X consumers in the US shopped more frequently and spent more than Gen Z on Temu in 2023; Boomers shopped twice as much as Gen Z (Bloomberg)

Bloomberg:

Attain: Boomers and Generation X consumers in the US shopped more frequently and spent more than Gen Z on Temu in 2023; Boomers shopped twice as much as Gen Z  —  – Boomers shopped twice as much on app as Gen Z consumers  — Broad appeal lifts Temu’s effort to take on Amazon in US