As Apple’s retail operation prepares for the introduction of the Apple Vision Pro headset, it is thought that the actual release in “early 2024” will be in February, rather than the start of the year.
Apple has repeatedly stated that its release of the Apple Vision Pro will occur “early” in 2024, though without fixing down an actual date. It is now expected that a release could be more likely to happen in February, rather than starting the year with a January shipment.
In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman discusses the retail efforts associated with the headset, and the work that will go into selling the headsets to the public.
Gurman says Apple has been “aiming internally to get it out the door by January,” referring to the headset. However, he also expects to see a release to “at least occur before March – barring any unforseen snags.”
In his discussion, Gurman says that an initiative to bring select store employees to Apple Park for training will happen in January, with the employees returning home to then instruct the rest of their respective stores.