The Apple MixC Wenzhou storefront [Weibo]
The next Apple Store in mainland China is set to open within weeks, with the storefront at the MixC Wenzhou mall being teased by a historic local textile printing technique.
The store will be the 46th in mainland China, reports Michael Steeber, with it also being the fourth in the province of Zhejiang, as well as the first in Wenzhou itself. Apple’s retail outlet will take up a single-level store space on floor L1 of the mall.
In promoting the store, Apple has covered the front opening with a temporary fabric mural, shots procured from Weibo show. The mural uses an ancient textile printing technique translated as “blue chip valerian” that Wenzhou is known for.
As well as a physical fabric mural at the store itself, Apple has released wallpapers for Mac, iPad, iPhone, and an Apple Watch face. They are all available from the Apple Store’s dedicated page on the Apple website.
