Apple is testing AI-powered App Store ad placements
Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Google’s Performance Max and Meta’s Advantage+ platforms work.
Currently, Apple’s available ad slots include a placement on the App Store Today page and a slot in the “You Might Also Like” section of an app’s product page. Advertisers can enter their budget and intended audience in the new campaign type, and the algorithm will decide where best to place the ads across the available format.
However, Apple’s advertising hasn’t been without controversy. In October 2022, gambling advertisements were appearing on nearly every search, regardless of what a user was searching for. The ads began showing up next to children’s apps, and even gambling addiction recovery apps.
