Apple is pleased with its movie box office, says theater chain

Killers of the Flower Moon

The CEO of the Cinemark movie theater chain says that despite comparatively low takings for the epic “Killers of the Flower Moon,” Apple is seeing “real value.”

Nonethess, Cinemark CEO Sean Gamble told analysts during the firm’s earnings call, that both Apple and Amazon are “very pleased” with the results of their theatrical screenings.

“[Apple is] really just getting going,” continued Gamble. “They had been operating on a slightly smaller level, and now they’re in business with major filmmakers.”

“They’ve got three huge releases over the next five months, meaning ‘Killers of the Flower Moon,’ ‘Napoleon’ and ‘Argylle,'” he said. “All are reaching theaters through distribution partnerships with major studios, but unlike ‘CODA’ or past Apple films, the trio will spend several weeks in theaters before streaming on Apple TV+.”

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