For the 1966 model year, Ford added the (literally) iconic horse emblem that would go on to grace the front end of all six generations of the Mustang, and carried over the three engine options from 1965. JD Power lists the base price for the ’66 Mustang Coupe at $2,522, which equals about $24,000 today. That’s still a relative bargain, as the 2024 Mustang ranges in price from just under $31,000 with the turbocharged Eco-Boost V6 to more than $60,000 for the Dark Horse Edition.
All the 1966 Mustang’s engines were normally aspirated, as turbochargers had just come to American cars under the hoods of the 1962 Oldsmobile F-85 Jetfire and the 1963 Chevy Corvair Monza Spyder. According to Top Speed, Ford sold more than 600,000 Mustangs in 1966. Upgrading to the hi-power K-code version of the 289 cost an extra $327 (more than $2,500 today), and that added expense made the fastest Mustang a rarity back then, and a veritable unicorn today. If 271 hp and a 6.2-second zero to 60 time wasn’t enough, Ford also produced a Shelby GT-350 version, which began as a hi-po 289 Mustang but was sent to Venice, California, to be outfitted with a thirsty Holley 4-barrel carburetor and new intake manifold, upgraded cam, and free-flowing exhaust headers.
Only about 2,400 Shelby GT-350 Mustangs were built in 1966, and 1,000 of those went to Hertz to be rented to members of its Sports Car Club.
