Samuel Bestvater / Pew Research Center:

A survey of 2,745 US adult TikTok users: the top 25% post 98% of all public videos, the typical user rarely posts, 40% say For You is interesting, and more  —  Around half of adult TikTok users in the U.S. have never posted a video themselves.  And a minority of users produce the vast majority of content


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