A publisher says he has been targeted by a backlink SEO scam in which a "law firm" with AI-generated photos of "lawyers" sent copyright infringement notices (Jason Koebler/404 Media)

Jason Koebler / 404 Media:

A publisher says he has been targeted by a backlink SEO scam in which a “law firm” with AI-generated photos of “lawyers” sent copyright infringement notices  —  Backlink scams are now leveraging fake, AI-generated ‘lawyers’ and DMCA trolling to try to pressure site owners to link to their ‘clients.’