A look at the growing importance of ads for video streaming services, as Antenna says that 56% of new subscribers chose the cheaper ad-supported tier in Q1 2024 (John Koblin/New York Times)

John Koblin / New York Times:

A look at the growing importance of ads for video streaming services, as Antenna says that 56% of new subscribers chose the cheaper ad-supported tier in Q1 2024  —  Ads are here, there — almost everywhere — on streaming services now.  —  Not long ago, streaming TV came with a promise …